Choosing The Right Directories For Website Submissions

One of the quickest ways of gaining Page Rank and thus visitors to your site is to submit your site to links directories. But there are a myriad of directories out there, some free, others requiring payment for inclusion. Some only accept large sites with good content, others only accept top-level domains.As an internet marketer you want as much of your site indexed by the search engines as possible, especially for a new site. As a result you need to pick the right kind of directory to submit your site to.But why do you need to submit to these directories in the first place? The answer is ‘Page Rank’. This is an algorithm developed by Google’s Larry Page and Sergein Brin (hence Page Rank) that measures the value of a website based on the number of incoming links to that site. The higher the page rank of those incoming links and the the more one-directional (ie non-reciprocal) links you have the higher your Page Rank and the closer to the first page of a search engine’s results your site comes.It can take many years to grow these links organically and you can shortcut this process by submitting your site to links directories and increasing the number of in-bound links to your site by this means. But how do you know which directories to link to? What should you be looking for in a good links directory?The most important factor is that the directory should be ‘SEO-friendly’. This means that all links in the directory can be followed and indexed by the major search engines. You should examine a random page in the directory to make sure that the pages do not have the following META tag: . This tag means that any links on a page containing it will be ignored. In essence any links will not be indexed and neither will they be followed to your site. Any site with this meta tag on its pages will be useless for your SEO efforts.The next thing to look out for is how the links to the sites presented on the links pages are presented. The links themselves should be of plain format eg: Celtnet Information Site . What you don’t want are indirect links of the form: Your Website . Though this link can be followed to your site it does not actually present your URL to the indexing spiders so your URL will not be included in the search databases and you will gain no page rank from this.Even if the site presents plain URLs it’s still important to look out for another trick. What you don’t want within the URL definition is the tag rel=”nofollow”. So that a link of the form: Celtnet is useless for SEO purposes as the ‘nofollow’ tag tells the indexing spiders to ignore it.Links should also not be served by JavaScirpt, as indexing spiders ignore JavaScript. Any directories using these methods are not SEO-friendly and will not aid your site in being indexed and in gaining page rank. Such sites only serve the interests of webmasters and not your interest.If a directory is to be considered SEO-friendly then it should employ none of the tricks detailed above. This actually significantly reduces the number of directories to which it’s worth submitting your website.What this means is that you should do your own due diligence analyses when thinking of submitting your site to any Internet Directory.

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